Mozzie Cabs - Don't Drink & Drive Stickers

South African roads claim the highest fatalities in the world every year. How could we help curb reckless driving behaviour? By reminding people that their indiscretions on the road could leave their family without a provider. We re-interpreted the My Family Sticker Fad and devised a set that Mozzi Cabs was proud to display on their back windscreens. It appealed to the greater public not to drink and drive, but rather to call a cab.