Examples of through-the-line

My day-to-day work encompasses a wide range of mediums. Here are some of the more interesting BTL items I've developed.

Above: This is a direct mail piece sent to media reps that gave them an insight into the personality of our TV show host for our TV series: Scotland From Home.

Above: a folded flyer that opens like a car boot flap, reinforcing Prosper Car Insurance's around-the-clock availability.

Above: A magnetic decal placed on scratched cars in parking areas to create awareness for Prosper Car Insurance. "It's like having a panel repairman wherever you go."

Above: In order to further highlight Windhoek Lager's premium status, we developed a sleek brushed stainless steel bottle opener in the shape of a credit card.

Above: Experiential/Outdoor - At the recent Whisky Live Fest in Cape Town we developed a whisky stand that was as different as could be from the usual exhibition stands. It featured a real caravan (cut in half) as well as blue plastic barrels (signature props from the show) as counter tops. We managed to persuade our actor from the TV show to fly out and run the stand.


Below: Prosper Car Insurance Web Banners


When one clicks on the dent, the animated repairman arrives to 'smooth' over it, from left to right.