Scotland From Home wins Gold at Loeries!

(Sunday 3rd Oct 2010) The Scotland From Home whisky campaign was awarded gold at South Africa's premier advertising awards ceremony: The Loeries.

Designed as a fictional TV series headed up by a 'celebrity' presenter, the campaign broke new ground for promotional television in SA in that the advertising message played second fiddle to the entertaining content. At 2 minutes long per 'show', the "series" gained loyal followers keen to see each week what deluded fantasies show host, Bruce Campbell, was entertaining.

But most importantly Scotland From Home got whisky drinkers caught up in a recession to fall in love with the heritage, provenance and quality of good scotch again.

See more of the Loeries: http://www.theloerieawards.co.za/